Travis Beckum

About Travis Beckum

I work with brands that want more than a logo placement, they want a story, a connection, and a partnership that creates real value. I enjoy thinking outside the box and building customized solutions that are authentic, measurable, and aligned with real business goals.In my role with Badger Sports Properties / LEARFIELD, I help develop strategic partnerships with Wisconsin Athletics that align with a brand’s business objectives while leveraging the power, reach, and credibility of one of the most passionate fan bases in college sports. My work spans brand visibility, storytelling, fan engagement, NIL opportunities, premium experiences, alumni relations and long term partnership development.What drives me most is building strong relationships and creating opportunities that are authentic, impactful, and mutually beneficial. I take pride in bringing people together, earning trust, and finding creative ways to help partners, colleagues, and the Wisconsin community win together.Before entering the business world, I had the opportunity to play football at the University of Wisconsin and in the NFL, where I was fortunate to be part of a Super Bowl XLVI championship team. That journey shaped the way I approach leadership, preparation, teamwork, and accountability. Values that continue to guide how I work today.Proud Wisconsin alum. Proud to represent this brand. Always open to connecting with people who value strong relationships, shared purpose, and meaningful impact.

Experience

1. Business Development Manager

   LEARFIELD

   Jan 2023 — Present · Madison, WI, US

Education

• University of Wisconsin-Madison

  Human Development and Family Studies, General

  2005 — 2008