Travis Aptt
Creative Director | Brand Strategist & Design Leader | Building Innovative Brand Experiences
- Role
- Creative Director at Relay
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Travis Aptt
I\'m a Creative Director, but the work I care most about usually starts before the brief —…
Experience
Creative Director
Mar 2020 — Present · Raleigh, NC, US
In-house creative lead responsible for brand and execution across channels.• Owned the brand system and visual standards across web, print, digital ads, packaging, sales collateral, trade show environments, and video.• Designed and rebuilt relaypro.com on WordPress end to end, improving clarity, speed, and ease of updates for a growing content pipeline.• Led go-to-market creative for Relay+, RelayX, and RelayM launches, including product pages, paid campaigns, sales decks, and content kits used by marketing and sales.• Produced sales enablement at scale for SDRs and AEs: one-pagers, data sheets, case studies, pitch decks, and template libraries that ensure consistency and speed.• Planned and delivered conference and trade show presence: booth branding, environmental graphics, motion loops, and lead-gen collateral aligned to campaign goals.• Shot and edited customer interview videos and short explainers for demand gen and sales follow-up; managed post workflows in Premiere Pro and After Effects.• Supported Series A and Series B fundraises with investor narratives, decks, and visual storytelling aligned to market positioning and growth goals.• Helped sustain the company’s momentum during a period recognized by Inc. Deloitte Technology Fast 500, and Fast Company’s World Changing Ideas by keeping brand and messaging consistent across every touchpoint.
Education
University at Buffalo
Bachelor of Fine Arts (B.F.A.), Graphic Design
2001 — 2005
Skills
- Photoshop
- Web Design
- Image Manipulation
- Graphics
- Advertising
- Magazines
- Magazine Layout Design
- Pre-Press
- Posters
- Mac
- Brochures
- Corporate Identity
- Publishing
- Adobe Acrobat
- Logo Design
- Image Editing
- Layout
- Art Direction
- Magazine Design
- Typography
- Graphic Design
- Indesign
- Quarkxpress
- Adobe Creative Suite
- Illustrator
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