Travis Smith

About Travis Smith

I’m a healthcare operator who enjoys building strong teams and trusted relationships to solve complex problems. As COO at Veracity Benefits, I help self-funded employers reduce healthcare costs while improving outcomes by turning strategy into practical, sustainable action. I’m drawn to simplifying complexity, aligning people around shared goals, and creating environments where teams and clients can succeed together. Always open to connecting with others working to make healthcare more transparent, affordable, and human-centered.

Experience

1. Chief Operating Officer

   Oneveracity

   Jan 2026 — Present · Charlotte, NC, US

   Veracity Benefits partners with self-funded employers and their broker advisors to reduce healthcare costs while improving quality - typically delivering 30–40% savings compared to national averages.We design customized, data-driven benefit strategies supported by integrated medical, pharmacy, and care navigation expertise. By combining benefits administration, clinical insight, and pharmacy strategy into one coordinated approach, we help employers better understand cost drivers, simplify the healthcare experience, and achieve sustainable results.At our core, we exist to equip brokers and employers with practical, transparent health plans that work in the real world.

Education

• North Carolina State University

  Bachelor of Arts - BA, Political Science and Pre-Law Studies

  2004 — 2008

Skills

• Strategic Planning
• Healthcare
• Business Development
• Sales Operations
• Customer Service
• Quality Assurance
• Team Building
• Management
• Process Improvement
• Microsoft Excel
• Training
• Microsoft Office
• Inventory Management
• Cross-Functional Team Leadership
• Data Analysis
• Operations Management
• Account Management
• Leadership
• Software Documentation