Travis Roderick

About Travis Roderick

I didn’t start my career in marketing. I started my career as an actor, learning how to tell stories through song, dance, and monologues, with the goal to make people feel something, pay attention, and remember.Turns out, that’s exactly what great marketing does.Today I’m leading Marketing at WellSaid, where I build demand engines, lead marketing strategy, and get deep into the operational systems that actually make marketing work. I’ve spent my career across SaaS, e-commerce, and enterprise tech. I consider myself a true generalist who thrives on connecting the dots between story, systems, revenue, and scale.I care about marketing that moves and generates pipeline. The kind that ships, tests, learns, and gets better. I shine and do my best living at the intersection of:• Demand generation that drives real pipeline that converts• Field and event strategy that people actually want to attend and makes them exited• Creative ABM campaigns that excite and drive results• Marketing ops that turns complexity into clarity and leads into revenue• Cross-functional alignment that inspire teams to work fasterI thrive in environments where we’re asked to figure it out, try the thing, pressure-test the data, and go again. Along the way I’ve learned that growth usually starts with being bad at something, staying curious anyway, and building alongside really smart, collaborative humans.I\'m still storytelling. Just now the audience is a little different.

Experience

1. Head of Growth

   Truevault

   Mar 2026 — Present

   Leading all things growth at TrueVault.

Education

• Seattle Pacific University

  B.A

• USC Marshall School of Business

  Master of Business Administration - MBA