Travis Osborn

About Travis Osborn

I am a multi-channel marketer who enjoys delving into the minds of consumers and creating marketing campaigns, products, and offers that motivate them to take action. Understanding what motivates people and drives them to take action is something I am continually working on and improving.•Involved with lending product launches at different financial institutions.•A direct mail guru who has developed campaigns from scratch.•Multi-channel marketing and product professional with a track record of driving successful acquisition, retention, and engagement campaigns. A hands-on Director with a passion for implementing fresh solutions to gain efficiencies and achieve program success. Proven to work cross-functionally to meet or exceed business objectives. A manager who has excelled in people development. Able to succeed in diverse business environments, from start-ups to large organizations. SPECIALTIES:Demand Generation, Acquisition, Retention, Direct Mail, Email, Digital, Content, SMS, Digital Journey, Product Launch, Go-to-market Strategy, Consumer Lending, Credit Card, Email, Print, Inserts, Personal Loans, Product, Debt Resolution, Debt Settlement, Debt Relief, T.V, Radio, Digital, Strategy, LTV (Lifetime Value), Attribution, Cross-sell, Loyalty, ROI, Lifecycle Marketing, Integrated Marketing, Budgets, Triggers, List Rental, Circulation, Merge Purge, Segmentation, Test & Learn, A/B Testing, Print Production, Vendor Management, Analysis, Forecasting, Creative Development, Customer Engagement, Targeting, Branding, CRM, Tableau, Excel, PowerPoint, Clarizen, Nexus, Alterian, ExactTarget, Power BICONTACT INFO:t••••••••@gmail.com(56••••••82

Experience

1. Marketing Director, Print Media

   Renuity

   Dec 2025 — Present · Charlotte, NC, US

   Lead direct mail, print, and shared mail efforts across all divisions and markets. Responsible for driving growth through prospect acquisition and repeat purchases among current customers.

Education

• Lynn University

  Bachelor of Science in Business Administration, Marketing

• Lynn University

  MBA, Marketing

Skills

• Business-to-Business (B2b)
• Product Launch
• Segmentation
• A/B Testing
• Customer Engagement
• Vendor Management
• Customer Acquisition
• Conversion Rate
• Customer Retention
• Direct Mail
• Multi-Channel Marketing
• Branding
• Catalog Marketing
• Advertising
• Inserts
• Customer Relationship Management (Crm)
• Print Marketing
• Cross Selling
• Crm
• Product Marketing
• Budgeting & Forecasting
• Strategy
• Credit Cards
• Microsoft Powerpoint
• Integrated Marketing
• List Rental
• B2b
• Loyalty Marketing
• Offline Marketing
• Direct Marketing
• Project Management
• Database Marketing
• Marketing
• Creative Developement
• Package Inserts
• Offline Media
• People Management
• Insurance Marketing
• Tableau
• Exacttarget