Travis Moore
Director of Sales at Audacy, Inc.
- Role
- Director of Sales at Audacy, Inc.
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
Experience
Director of Sales
Oct 2021 — Present · Greensboro, NC, US
Director of Sales for Audacy in the Greensboro, Winston-Salem, High Point, and Burlington, NC market, leading revenue strategy and integrated marketing execution across 97.1 WQMG (R&B), 93.1 WPAW The Wolf (Country), 102 JAMZ (Hip Hop), and 98.7 Simon (Classic Hits).I oversee a high-performing team of marketing executives focused on delivering comprehensive, results-driven campaigns that leverage the power of over-the-air radio, streaming audio, podcasts on the Audacy app, targeted digital advertising, social media, OTT/CTV, endorsements, and event activations. Our portfolio provides unmatched audience reach across diverse demographic segments throughout the Triad, allowing advertisers to connect with consumers at scale while maintaining precise targeting capabilities.My role encompasses revenue leadership, strategic forecasting, talent development, and direct client engagement. I recruit, train, and mentor sellers to build sophisticated, multi-platform marketing strategies for local, regional, and national clients. I foster a culture of accountability, professional growth, and competitive excellence—ensuring our team consistently meets and exceeds aggressive revenue objectives.In addition to leading the sales organization, I maintain an active presence in the field staying closely aligned with market dynamics and client needs. I collaborate with programming, promotions, and digital teams to ensure seamless execution and measurable campaign performance.Core competencies include team leadership, integrated marketing strategy, new business development, brand positioning, digital and audio marketing, on-site activation, contract negotiation, forecasting and budget management, CRM oversight, proposal development, public speaking, and relationship building from Main Street to the C-suite.My focus is building complete marketing ecosystems that drive measurable business growth while strengthening Audacy’s leadership position across the Piedmont Triad.
Skills
- Radio
- Lead Generation
- Email Marketing
- Television
- Integrated Marketing
- New Media
- Voice Over
- Social Media
- Media Planning
- Radio Advertising
- Digital Media
- Social Media Marketing
- E-Commerce
- Broadcasting
- Broadcast
- Advertising
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