Travis Johnson

About Travis Johnson

GTM operations professional with experience in project management, technology administration/development, and growth data analysis- Focused on establishing the infrastructure required to deliver complex requests, guiding strategic initiatives, and maturing growth organizations- Drives strategic execution of technology roadmaps to transform GTM tooling into a strategic imperative- Manages and improves automation capabilities, lead/account processing (eg. intent, enrichment, and routing), target prioritization, and value capture processes- Owns growth tech stacks and drives the continual enhancement and maintenance of existing tools. Evaluates best-in-class solutions that support enhanced visibility, efficiency, and executional scale- Designs and document processes, working agreements, and Service Level Agreements for campaign execution and cross-team collaboration- Maintains privacy and compliance of prospect and customer databases. Maintains proper data structure and integrity to fuel personalization, regional and account-based targeting, and ultimately performance analytics- Takes calculated risks testing new processes and approaches to improve execution- Project Management: owns the orchestration of systems and data projects ensuring on-time delivery and mitigating risks

Experience

1. Marketing Operations Manager

   Second Front

   May 2024 — Present

   Owns the systems, tools, and workflows that ensures our growth team is focused on the highest-impact work. Responsible for scaling how marketing works — efficiently, cross-functionally, and in alignment with 2F\'s broader business goals- Connects day-to-day marketing operations with top-line priorities, ensuring the leadership team has clear insight into progress, challenges, and impact- Optimizes systems to maximize efficiency, eliminate redundancy, and support cross-functional collaboration and accountability- Partners with Marketing, Business Development, Revenue Operations, Sales, and Mission Success to ensure operational consistency and alignment- Establishes and refines self-serve workflows and documentation to empower teams and reduce friction

Education

• The University of Kansas

  Bachelor of Science (BS), Journalism

Skills

• Writing
• Leadership
• Advertising
• Research
• Press Releases
• Public Relations
• Teamwork
• Data Analysis
• Presentations
• Reporting & Analysis
• Marketing Research
• Report Writing
• Marketing Communications