Travis Johnson
Managing Director @Vcg Promorisk
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WORK HISTORY
Managing Director @Vcg Promorisk
Toronto, CA
VCG is the World\'s leading independent Fixed Fee provider specializing in collaborating with agencies and clients to maximize the effectiveness of their promotional campaigns. With offices all over the world we work on over 300 promotions annually for some of the world\'s biggest and most recognized brands. Fixed Fee covers everything from instant wins, gifts with purchase offers, coupons and rebates, and cash-backs etc. Any campaign where the ultimate cost is linked to the redemption rate and that redemption rate is not known, we can Fix that cost so you never exceed your budget.
EDUCATION
Queen's University
MBA
University of Toronto
BA
SKILLS
ABOUT TRAVIS JOHNSON
Founded in 2004, VCG is the world\'s leading promotional risk & sales promotion management provider. With sales promotions under our belts and offices in 7 countries, we know what it takes to deliver a standout promotion that which really works to drive sales. Our portfolio of clients includes PepsiCo, Unilever, Coca Cola, Mondelez, McCain, Carling, Cadbury\'s, Mars, Danone, KFC, Hasbro, Kellogg\'s, Nivea, AB InBev, Samsung, Ferrero and many many more. Fixed Fee promotional insurance is a powerful tool for marketers and agencies to maximize their budgets and increase the impact of their campaigns. VCG is the World\'s leading Fixed Fee promotional risk specialist. Fixed Fee allows the variable costs of promotional or direct response campaigns to be fixed, regardless of response rate. This allows our brand clients to offer more compelling headlines, whilst ensuring they are protected from the financial liabilities associated with over redemption, we also manage the entire complex back-end delivery on your behalf. Our expertise covers: • Coupons • Try-me-frees • Money-back-guarantees • Instant Wins • Scratch cards • Cashback promotions • Loyalty programmes • Sports Risk • B2B rewards VCG have you covered for all your Promotional needs. To learn more about the innovative ways Fixed Fee promotional insurance is being used by brands in Canada and the US and other markets around the world please get in touch: t•••••@vcgpromorisk.ca : 41••••••60.
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