Travis James
- Role
- Chief Executive Officer and Director of a & R at Culture Villains
- Location
- Baltimore, MD, US
- LinkedIn followers
- 500 followers
About Travis James
Travis James is the CEO and founder of Culture Villains, an independent hip-hop label…
Experience
Chief Executive Officer and Director of a & R
Jan 2017 — Present
A&R • Manage a team of music artists, and songwriters. • Form vision with artists and creatives and led full cycle executive production of music and visual projects. • Hired creative contractors, producers, songwriters, in order to aid in the production and direction of music projects. • Maintained a strong pulse on current music trends and forecasted future trends in order to maintain creative and commercial viability. Sales and Marketing • Created and implemented the label release schedule and marketing kickoff meetings • Communicated with artists to develop marketing plans for various projects and implement actions to achieve targets. • Organized and communicated digital assets including listening links and one sheets • Constructed captivating pitches for artist releases • Initiated and led radio campaigns with stations within the Christian and Gospel markets. • Collaborated with various teams of editorial platforms and steaming services to secure coverage of upcoming releases and projects. • Implemented digital and direct marketing campaigns along with various advertising activities to promote projects. • Created and activated artist-branded merchandise apparel • Curated content for Youtube and other social media channels (Twitter, TikTok, Instagram, Facebook). • Led creative direction for various visual projects ranging from mini-documentaries to music videos Management • Handled negotiations and other business affairs on behalf of artists (including sponsorships, distribution deals, sync placements, and other agreements.) • Facilitated event bookings and curated short-run national tours (175 room capacity). • Utilized LabelEngine and Reprtoir to collect and administer revenues, fees, and other royalties generated by artists’ music catalog.
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