Travis Harney
- Role
- Senior Marketing Specialist at Valvoline Global Operations
- Location
- Winchester, KY, US
- LinkedIn followers
- 500 followers
About Travis Harney
As a Channel Development Manager at Valvoline Global Operations, I am responsible for…
Experience
Senior Marketing Specialist
Sep 2023 — Present
Responsible for managing the Valvoline product portfolio for Canada to drive, deliver and monitor the product lifecycle; from conception to end-of-life- Manage North America OEM Marketing for the Valvoline Brand along with ancillary product categories the US- Support strategic initiatives to increase the growth and overall profitability and return on investment of the product portfolio. These initiatives include commercialization of new product innovations, product line maintenance and/or transitions and pricing- Drive product planning processes and be the Point of Contact for the market intelligence efforts for Canada and the NA OEM team, such as market/industry research, competitive benchmarking and market price reporting- Work collaboratively with Product Strategy and the Senior Marketing Specialist to develop a product strategy roadmap and product positioning, SKU performance monitoring and reporting
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