Travis G.
Creative Strategist | B2B/B2C Content | FinServe + Healthcare + Retail
- Role
- Senior Director Strategy, Studio at Informa TechTarget
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Travis G.
With nearly a decade of experience in branded content marketing, I help major B2B brands across tech, healthcare, finance, and retail find their voice as storytellers. As a creative strategist and producer, I\'ve used my background in narrative media production, my technical multimedia skills, and my passion for the latest content marketing philosophies to tell stories that matter to audiences and drive ROI for clients. This has led me to develop new content concepts and formats, such as the first-ever official podcast for a major eCommerce client, and innovate against existing client strategies using SEO tactics, social media strategy, email marketing, and brand marketing. Whether a client is starting content marketing for the first time or looking to revamp an outdated strategy, I meet them where they are in the journey to drive higher engagement and increased traffic through their digital channels.
Experience
Senior Director Strategy, Studio
Feb 2026 — Present · Los Angeles, CA, US
Education
Yale University
Bachelor’s Degree, Film & Media Studies
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