Travis Call

About Travis Call

Digital Transformation Executive with Proven Track RecordExpertise Areas:Digital Transformation Leadership: Demonstrated success in leading comprehensive digital overhauls, enhancing business and IT operations to support organic and acquisition-driven growth.Executive Collaboration: Established trust and effective partnerships with C-suite and executive teams, aligning technology initiatives with business goals.Vision Development for IT Operations: Expert in crafting strategic visions for enterprise IT, including consumer interfaces, system environments, and infrastructure optimization.Team Building and Leadership: Skilled in assembling and revitalizing teams to operationalize digital transformation strategies effectively.Key Achievements:Industry Growth Catalyst: Instrumental in scaling iFit from $100M to $1B revenue, solidifying its status as the global leader in exercise equipment manufacturing and marketing. Spearheaded initiatives across renowned brands such as NordicTrack, ProForm, and others.Success Highlights:Technology Restructuring: Transitioned IT operations across global locations to a unified model, achieving a 25% annual reduction in technology expenditure through system consolidation, license management, and strategic contract negotiations.IPO Readiness: Developed and executed a critical IT strategy, preparing iFit for IPO within 9 months. This strategy encompassed tech stack optimization, personnel, budget planning, and business process scalability, receiving endorsements from the C-suite, Board, and PE partners.Direct-to-Consumer (DTC) Expansion: Drove DTC business growth from $5M to $250M over ten years, enhancing IT infrastructure and leading a continuous site rebuild process for global expansion, excluding the COVID-related surge.eCommerce Excellence: Managed a top-tier eCommerce team, delivering scalable, responsive solutions that supported a 4x sales volume increase during the COVID pandemic.SAP Leadership: Directed two pivotal SAP implementations, including S4/Hana, laying a scalable foundation for DTC/eCommerce growth. Developed a strategic \"roadmap to SAP Rise\" for broader enterprise adoption.Salesforce Integration: Unified CRM interactions across all brands using Salesforce Service and Marketing Clouds, driving global efficiency, cost reduction, and enhanced customer satisfaction.Data Transformation: Executed a comprehensive data transformation strategy using a center of excellence approach, Snowflake, Looker and Tableau.

Experience

1. Technology Leader, CTO

   Tecuity, Inc

   Apr 2024 — Present · UT, US

Education

• Utah State University

  Bachelor's degree, Political Science and Government