Travis Basden
Sales Manager - Multiple Divisions - Multiple Brands @Home Creations
Signup · Get unlimited contacts
WORK HISTORY
Sales Manager - Multiple Divisions - Multiple Brands @Home Creations
Lead sales operations across multiple divisions and brands, including Home Creations (multi-market), Colony Fine Homes (OKC), Glenwood Homes (Tulsa), and 1st OK Homes (OKC)- Oversee multi-market sales teams, driving revenue growth, improving conversion rates, and ensuring consistent performance across diverse communities- Develop and execute strategic sales plans aligned with company growth objectives, market conditions, and inventory levels- Implement standardized sales processes, KPIs, and accountability structures to create consistency and scalability across divisions- Partner with executive leadership on pricing strategy, inventory management, and expansion initiatives to maximize profitability and absorption rates- Coach, mentor, and develop sales leaders and consultants, fostering a high-performance culture focused on results and continuous improvement- Analyze sales data, pipeline metrics, and market trends to drive data-informed decision-making and optimize performance- Lead CRM strategy and pipeline management to improve lead conversion, follow-up effectiveness, and overall sales efficiency- Collaborate with marketing teams to align messaging, digital strategy, and promotional campaigns with sales objectives- Identify operational gaps and implement process improvements to streamline workflows and enhance customer experience- Support recruiting, hiring, and onboarding efforts to build and scale high-performing sales teams across multiple markets- Drive accountability through regular performance reviews, forecasting, and reporting to ensure consistent achievement of sales targets
EDUCATION
Southeastern Oklahoma State University
Bachelor of Business Administration (B.B.A.), Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT TRAVIS BASDEN
On a personal level.I\'m a family man to a beautiful wife, Megan, and two amazing daughters. Results-driven Sales Leader with 10+ years of experience driving revenue growth, building high-performing teams, and leading multi-market operations within the residential homebuilding industry. Proven track record of scaling sales organizations, improving conversion rates, and consistently exceeding performance targets. Currently leading sales operations across multiple brands and markets, with a strong focus on strategic planning, process optimization, and team development. Known for implementing structured sales systems, KPI accountability, and training programs that elevate performance and create a culture of winning. Experienced in managing full sales cycles—from lead generation and pipeline management to closing and post-sale execution—while collaborating with executive leadership on pricing strategy, inventory management, and market expansion initiatives. Recognized for the ability to develop and mentor sales professionals, streamline operations, and turn underperforming markets into growth opportunities. Strong background in CRM management, market analysis, and data-driven decision-making to maximize efficiency and profitability. Driven by a passion for leadership, continuous improvement, and delivering exceptional customer experiences while building sustainable, scalable sales organizations.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.