Trajan Cunningham
Brand Development Coordinator @LEARFIELD
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WORK HISTORY
Brand Development Coordinator @LEARFIELD
Day-to-day account management including prospecting, reach out, and fulfillment of all high school programs- Build, execute, and optimize targeted email reach outcampaigns to prospective partners via HubSpot- Continually test and refine sales strategies, email templates, and segmentation criteria to enhance engagement and conversion rate for reach out and monthly newsletter- Prospect, pitch, and close 75 new partnership agreements- Work closely with cross-functional teams, including creative and marketing, to leverage new revenue opportunities- Analyze data to track and measure the effectiveness of reach out, marketing initiatives, and identify new opportunities- Update marketing materials, sales presentations, and branding guidelines with Adobe Illustrator and Canva- Increased newsletter subscriber list by 40%, average open rate by 22%, and average click rate by 75%- Update and digitize 44%(roughly 2,500 high schools) of partners’ logos and create a robust branding guide- Create merchandise and a customized Amazon storefront for all 400 Georgia high school partners
EDUCATION
Indiana University Bloomington
Master of Science - MS, Athletic Administration/Sport Management
Indiana University Bloomington
Bachelor's degree, Sport Marketing and Management
ABOUT TRAJAN CUNNINGHAM
As a Brand Development Coordinator at K12 Licensing, a division of Learfield and…
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