Trafton Obrien
Student-Athlete at Babson College | Sports Management & Business Analytics
- Role
- Sports Marketing Intern at Playfly Sports
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Trafton Obrien
Babson College undergraduate studying Sports Management and Business Analytics with a…
Experience
Sports Marketing Intern
Jun 2025 — Present
As a Sports Marketing Intern with Playfly Sports’ agency division, Paragon Sports Marketing, I supported the PepsiCo Activation and Gatorade Youth Programming team on a variety of national brand initiatives. I organized and executed fall campus activations for Pepsi, Starry, and Rockstar, which included product sampling, merchandise giveaways, and a virtual reality experience to engage students. Additionally, I facilitated a strategic partnership between Major League Baseball and ESPN’s high school pages to enhance coverage of the MLB Draft and top prospects. I also managed the end-to-end ordering and fulfillment of Gatorade products for youth camps and team events across the country.
Education
Babson College
Bachelor of Business Administration - BBA, Concentration in Sports Management and Business Analytics
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