Traeger Penicook

About Traeger Penicook

As a dynamic and strategic leader, I bring over a decade of experience driving growth, innovation, and operational excellence across the retail and digital planning landscape. Currently serving as Director of Planning for Jordan Streetwear, North America at Nike, I lead a high-performing team overseeing a $5.6B business across demand planning, assortment strategy, and in-season execution.Throughout my career, I’ve consistently built and empowered diverse teams—ranging from 5 to 12 direct reports—fostering a culture of accountability, collaboration, and continuous improvement. I’m known for championing change, simplifying complex processes, and aligning cross-functional stakeholders around bold, data-informed strategies.From accelerating digital growth by 60% to launching record-setting product campaigns, I lead with vision and deliver with precision. My leadership is grounded in a deep understanding of consumer behavior, financial planning, and marketplace dynamics—backed by certifications in executive presence, data science, and analytics.

Experience

1. Director - Planning, Jordan Streetwear, Na

   Nike

   May 2024 — Present

Education

• Gies College of Business - University of Illinois Urbana-Champaign

  Bachelor of Science (B.S.), Business Administration and Management, General

  2009 — 2013

Skills

• Microstrategy Reporting
• Microsoft Office
• Sales
• Outlook
• Stock Management
• Word
• Inventory Management
• Inventory Control
• Microsoft Word
• Multi-Unit Retail Management
• Trend Analysis
• Teamwork
• Retail
• Customer Relations
• Microstrategy
• Management
• Powerpoint
• Microsoft Excel
• Retail Category Management
• Forecasting
• Leadership
• Time Management
• Inventory Analysis
• Retail Sales
• Apparel
• Store Management
• Recruiting
• Customer Service
• Merchandising