Tania Keenan
Marketing Executive | Brand Builder | Customer Acquisition & Engagement Strategist | JP Morgan Chase
- Role
- Mentor at She Runs It
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Tania Keenan
Branding and marketing executive with extensive B2C and strategic partners experience spanning agency and client-side leadership. I specialize in product marketing strategy, brand building, and full-funnel media advertising—anchored by data-driven insights that drive measurable business outcomes.Throughout my career, I’ve developed and executed strategic marketing programs in collaboration with key partners that deliver real value for brands. Most recently, I led the marketing for the Chase Sapphire card, shaping its narrative and visual identity to resonate across digital and traditional channels. Prior to that, as Head of Product and Customer Marketing for the Amazon Credit Card, I gained a deep understanding of partner-driven customer engagement and loyalty.I’m passionate about building inclusive, collaborative teams and a workplace culture rooted in innovation. My strength lies in connecting creative vision with actionable strategy—partnering with cross-functional groups and external partners to bring ideas to market and measuring what truly moves the business forward.Key areas of expertise: brand positioning, creative strategy, digital marketing, content marketing, social media, customer research, and strategic partnerships.
Experience
Mentor
May 2022 — Present
Education
Ursinus College
Bachelor of Arts - BA, Business Administration and Management
Questrom School of Business, Boston University
MBA, Marketing
Skills
- Social Media Marketing
- Web Analytics
- Integrated Marketing
- Crm
- Content Strategy
- Marketing Strategy
- Sem
- Digital Marketing
- Digital Media
- Analytics
- Interactive Marketing
- Account Management
- Google Analytics
- Leadership
- Web Content
- Creative Direction
- Customer Relationship Management (Crm)
- Marketing
- Management
- Web Marketing
- Project Management
- Online Marketing
- Social Media
- Web Development
- SEO
- Strategy
- Email Marketing
- Digital Strategy
- Wordpress
- Advertising
- Online Advertising
- Website Development
- Web Project Management
- Direct Marketing
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