Tracy Watkins Young
Vice President Marketing for Functional Pathways
- Role
- Vice President Marketing at Functional Pathways
- Location
- Knoxville, TN, US
- LinkedIn followers
- 500 followers
About Tracy Watkins Young
Senior executive with a proven track record of building brands, market share and revenue through strategic marketing, communications, and new business development initiatives. Brand Development | B2B Marketing | Change Management | New Business Development | M&A Expertise | Growth Strategist | Team Development | Traditional & Digital Marketing | Crisis & Change Communications
Experience
Vice President Marketing
Jun 2025 — Present · Knoxville, TN, US
Lead the marketing function for one of the nation\'s most respected and fastest growing rehab therapy companies:• Spearhead the development and execution of comprehensive marketing strategies to drive growth across multiple service lines. • Cultivate brand awareness for new service lines and markets, enhancing market penetration. • Lead a high-performing marketing team, fostering collaboration and innovation to optimize marketing impact• Leverage a diverse marketing mix to enhance client journey touchpoints, resulting in increased partner engagement
Education
Haslam College of Business at the University of Tennessee
MBA, Marketing & Advertising
1991 — 1993
Furman University
BA, Economics
1986 — 1990
Skills
- Marketing
- Marketing Strategy
- Healthcare
- Healthcare Management
- New Business Development
- Hospitals
- Sales
- Management
- Physician Relations
- Managed Care
- Healthcare Information Technology
- Healthcare Industry
- Process Improvement
- Marketing Management
- Brand Management
- B2b Marketing Strategy
- Internal Communications
- Recruiting
- B2b Marketing
- Healthcare Information Technology (Hit)
- Business Development
- Strategic Planning
- Strategy
- Business Strategy
- Project Management
- Leadership
- Microsoft Dynamics Crm
- Customer Relationship Management (Crm)
- Complex Sales
- Leadership Development
- Team Leadership
- Business Process Improvement
- Public Relations
- Social Media Marketing
- Healthcare Consulting
- Team Building
- Consulting
- Lead Generation
- Start-Ups
- Business Planning
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