Tracy Odell

About Tracy Odell

Accomplished brand leader with a track record of developing digital content strategy and products that drive business results. Takes a creative, data-driven approach to content creation and audience development. Leads teams to deliver their best through strong mentoring and cross-functional collaboration.

Experience

1. SVP, Content Brands

   Launch Potato

   Feb 2019 — Present

   At Launch Potato, my primary focus is on growing traffic and revenue on our content brands including FinanceBuzz, Only In Your State, and All About Cookies. I do this by blending content strategy with performance marketing to deliver a website experience that delights readers and advertisers.My day-to-day responsibilities also include:* SEO, syndication, and digital PR strategy * Hiring, mentoring, and developing best-in-class talent* Member of senior leadership team focused on growing an insanely successful company with an exceptional cultureFortune:#1 Best Small WorkplaceInc: Best Places to WorkQuartz: Best Companies for Remote WorkersInc. America\'s Fastest Growing Private Companies

Education

• Carnegie Mellon University

  Bachelor of Arts (BA), Professional Writing, Multimedia Production

Skills

• Editorial Process
• Women's Content
• Digital Media
• Web Content
• Creative Writing
• Online Video Strategy
• Social Media
• Product Development
• User Experience
• Content Strategy
• Video Production
• Blogging
• Digital Strategy
• Advertising
• E-Commerce
• Website Development
• Online Marketing
• Media Planning
• Editorial
• Editing
• New Media
• Social Shopping
• Strategic Planning
• Strategic Partnerships
• Online Advertising
• Parenting Content
• Digital Marketing
• Community Management