Tracy Thompson-Harte

About Tracy Thompson-Harte

Across a portfolio of world-shaping brands, including Google, Microsoft, Salesforce, and many more—my Opus Agency teams and I are accelerating the power of shared experiences. As Vice President of Business Development, I am passionate about driving growth, forging partnerships, and exceeding revenue targets for the agency and our clients. I strive to create cutting-edge business plans that expand on conventional event concepts and give clients access to fresh possibilities. I assist in the RFP process and provide agency-wide consulting on new business opportunities while collaborating closely with our accounts and strategy teams. My team and I work to provide exceptional service throughout the sales process, from the initial conversation to the final contract negotiation.Over my 20 years as a marketing professional, I have honed my skills in brand communications, production, business development, and entrepreneurial activism. I endeavor to build strong, collaborative relationships with clients and account teams. Let\'s connect and explore how we can partner to create transformative event experiences that turn a moment into a movement.

Experience

1. Vice President of Business Development

   Opus Agency

   May 2023 — Present · New York, NY, US

   World-shaping brands partner with Opus Agency to catalyze brand movements.Crafted through our end-to-end capabilities and propelled from the epicenter of events, content, and community, these experiences are renowned for catalyzing movement and success for everyone involved. Global brands and category creators trust us to scale excellence across focused strategy, fearless creativity, emerging technology, and agile delivery.Altogether, from hubs throughout the United States, in the heart of London, and around the world, you\'ll find our teams forming and fueling the future of brand movements. Be moved at opusagency.com.Brands within our agency network: The Opus Group, Opus Agency, MAS, and Verve.

Education

• The Kent School

  High School

• Southern Methodist University

  BFA, Communications

Skills

• Leadership
• Marketing Communications
• Lead Generation
• Cross-Functional Team Leadership
• Integrated Marketing
• Marketing Strategy
• Corporate Events
• Sales Management
• Account Management
• B2b
• Entertainment
• Direct Marketing
• Corporate Communications
• Marketing
• Social Media Marketing
• Event Planning
• Email Marketing
• Brand Development
• Management
• Advertising
• New Business Development
• Trade Shows
• Crm
• Strategy
• Strategic Planning
• Business Development
• Digital Marketing
• Relationship Marketing
• Sponsorship
• Event Management
• Digital Strategy
• Online Marketing
• Strategic Partnerships
• Online Advertising
• Digital Media
• Mobile Marketing
• Sales
• Social Media
• Business Strategy