Tracy Shatford

About Tracy Shatford

High-performing, strategic-thinking Marketing Executive with a proven track record of driving revenue growth in the healthcare industry by building robust pipelines through targeted marketing strategies. A detail-oriented, creative, and hands-on leader experienced in running high-powered lead generation and business development teams focused on delivering qualified opportunities across provider, payer, and ACO segments. Expert in positioning complex healthcare solutions for market success and highly proficient in all aspects of demand generation, including brand awareness, go-to-market strategy, campaign building and execution, and industry-specific event campaigns (regional and global). Passionate about accelerating pipeline growth by building high-converting marketing programs through data-driven, marketing and business development strategies.

Experience

1. Senior Manager, Demand Generation & Cross-sell

   MRO

   Oct 2025 — Present

   Oversee demand generation strategies that integrate BDR outreach and digital marketing to drive pipeline growth.

Education

• Johnson & Wales University

  BS

Skills

• Management
• Crm
• Html
• Digital Marketing
• Marketing Automation
• Marketing Communications
• Event Planning
• Multi-Channel Marketing
• Online Marketing
• Product Marketing
• Search Engine Optimization (SEO)
• B2b Marketing
• Lead Generation
• Customer Relationship Management (Crm)
• Web Analytics
• Strategic Partnerships
• Demand Generation
• Interactive Marketing
• Marketing
• Advertising
• B2b
• Direct Marketing
• Web Applications
• Email Marketing
• Online Advertising
• Sales Operations
• Strategy
• Web Development
• SEO
• Eloqua
• Business-to-Business (B2b)
• Web Marketing
• Google Analytics
• Project Management
• Social Media
• Analytics
• Salesforce.com
• Web Design
• Project Planning
• Brand Management