Tracy Sears

About Tracy Sears

Passionate about building brands that resonate, cultures that inspire, and strategies that deliver real growth. As Vice President of Growth at Encore Vet Group, I help veterinary practices thrive by aligning marketing, operations, and culture around a common purpose: elevating the veterinary profession and empowering those who serve it.With deep experience in marketing, culture strategy, and operational leadership, I bring a holistic lens to growth. I’ve worn many hats — from Chief of Staff to Director of Marketing — and that “Master Generalist” mindset helps me connect dots others miss. My leadership style blends empathy with efficiency, and I’m known for balancing strategic vision with tactical execution.My strengths lie in brand positioning, employer value propositions, internal communications, and building scalable systems that help teams flourish. I believe that growth happens when people, process, and purpose are aligned — and I aim to be the bridge between all three.A lifelong dog lover and mission-driven leader, I’m committed to driving progress that lasts. Whether I’m mentoring teams, guiding organizational change, or architecting campaigns, my goal is always to make impact personal — and measurable.Let’s connect if you’re passionate about growth, veterinary excellence, or building culture-driven businesses.

Experience

1. Vice President of Growth

   Encore Vet Group

   Jan 2025 — Present · Hybrid- Saratoga Springs, NY, US

   As Encore Vet Group’s Vice President of Growth, I lead company-wide initiatives designed to expand our reach, elevate our brand, and drive value across our family of veterinary practices.Key responsibilities & achievements: • Oversee Encore’s growth strategy across marketing, partnerships, recruitment, and brand development. • Design and implement scalable growth systems to support the expansion of our network and services. • Align cross-functional teams to accelerate progress in client acquisition, talent retention, and operational optimization. • Champion the Encore brand story internally and externally — translating purpose into compelling messaging for clients, team members, and candidates. • Serve as a culture leader, embedding EVP (Employer Value Proposition) thinking into how we attract and engage top veterinary talent.As part of the senior leadership team, I bring a “culture-first meets results-driven” lens to our next chapter of expansion. Every initiative is anchored in the belief that when our people thrive, our business grows.

Education

• The College of Saint Rose

  Bachelors, Business Administration, Sports Management

  2007 — 2010

• Cornell University

  Certificate, Diversity and Inclusion

  2020

• Hudson Valley Community College

  Associates, Business Administration

  2005 — 2007