Tracy Cooke
Senior trademark professional on a mission to streamline global IP operations with nearly two decades of experience protecting $1B+ brands and optimizing team workflows.
- Role
- Trademark Business Program Manager at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Tracy Cooke
I\'m passionate about branding, trademarks, and providing operational excellence. I leverage almost 20 years of in-house experience in global trademark practices, supporting some of the world\'s most valuable brands, to:> Oversee complex, high-volume workflows in highly matrixed corporate environments.> Use effective communication, organizational, and analytical skills to deliver creative, client-focused results that balance legal risks against business interests.> Advise and educate on a broad range of trademark matters and related company policies.> Develop knowledge of technological advances and industry trends affecting the trademark legal landscape of technologies companies.> Serve as a team leader in cross-departmental projects and managing a diverse network of external partners.> Work with executives and international business teams on a variety of trademark-related agreements.> Develop practice group budgets and strategic growth plans for reporting to leadership.
Experience
Trademark Business Program Manager
Feb 2025 — Present · Redmond, WA, US
Manage a team of sr. paralegals and operations program manager; oversee outside counsel management, team ROB, operations, and budget; drive operational efficiencies, and spearhead team\'s digital transformation and AI initiatives.
Education
Baylor University - Hankamer School of Business
Bachelor of Business Administration - BBA, Marketing/Business
1998 — 2003
Skills
- Market Research
- Team Leadership
- Legal Writing
- Intellectual Property
- Mergers & Acquisitions
- Entrepreneurship
- Online Advertising
- Corporate Governance
- Team Building
- Management
- Licensing
- Litigation Support
- Customer Service
- Copywriting
- Web Design
- Contract Management
- Trademarks
- Copyright Law
- Employment Law
- Patents
- Marketing Management
- Email Marketing
- Social Media
- Business Development
- Digital Marketing
- Marketing Research
- Corporate Law
- Brand Management
- Budgets
- Trademark Infringement
- Social Media Marketing
- Patent Litigation
- Marketing
- Marketing Communications
- Strategy
- E-Commerce
- Competitive Analysis
- Contract Negotiation
- Product Development
- Retail
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