Tracy McIntier

About Tracy McIntier

With over ten years of experience, I specialize in optimizing marketing operations to ensure data integrity, streamline campaign processes, and improve lead management. As a Marketing Operations Specialist at Instructure, I am driven by a commitment to efficiency, accuracy, and insights that empower smarter marketing decisions. I align with Instructure\'s mission by collaborating cross-functionally to deliver compliant, data-driven strategies that support revenue teams and contribute to measurable growth. At Instructure, I enable scalable marketing by managing data in platforms like Marketo and Salesforce, building workflows, and enhancing reporting systems. My work ensures clean data, seamless lead flow, and multi-channel campaign execution. By focusing on operational excellence and cross-functional collaboration, I help drive pipeline growth and ROI, empowering the team with actionable insights and improved processes.

Experience

1. Marketing Operations Specialist

   Instructure

   Nov 2021 — Present

   I drive scalable marketing operations by managing data integrity, optimizing lead flow, and executing multi-channel campaigns. My work ensures clean data in Marketo and Salesforce, streamlines campaign processes, and improves lead management—contributing to pipeline growth and measurable ROI. I collaborate cross-functionally to build workflows, enhance reporting, and deliver compliant, data-driven strategies that support revenue teams. I am passionate about efficiency, accuracy, and insights that lead to smarter marketing decisions.

Education

• Brigham Young University Marriott School of Business

  Master of Public Administration, MPA

  2017 — 2020

• Brigham Young University Marriott School of Business

  Bachelor of Science - BS, Event and Venue Management

  2009 — 2013