Tracy MacDonald

About Tracy MacDonald

Experienced Association and Business Development Leader with 15+ years of expertise in membership growth, event strategy, and client relationship management across corporations and non-profit organizations. Skilled in business development, sponsorship sales, program administration, and large-scale meeting planning. Proven ability to drive member engagement, expand revenue opportunities, and deliver high-impact programs, conferences, and professional development experiences.Director of Membership, Events, and Education | Sales & Business Development| Account Management|Corporate & Nonprofit Email: t••••••••@gmail.comLeads membership engagement, education programming, and national conference operations with a focus on driving retention, elevating member value, and advancing organizational growth. Leverages the Certified Meeting Professional (CMP) credential to design and execute high-impact events, professional development programs, and stakeholder experiences that strengthen community connection and long-term participation.Deliver business development strategies that expand revenue opportunities through sponsorships, partnerships, and member recruitment initiatives. Promote collaboration across teams, committees, and industry partners to build unified programs, streamline communication, and ensure polished, metrics-driven outcomes for associations and corporate environments.Email:t••••••••@gmail.com.CORE COMPETENCIES:• Business Development• Membership Recruitment & Engagement• Relationship Management• Event Planning & Meeting Management• Sponsorship Sales• Marketing & Promotion• Project Management• Program Administration• Client Management | Customer Service• Strategic Planning & Revenue GrowthCAREER HIGHLIGHTS:~ Generated over $100K in annual convention sponsorship revenue in both 2023 and 2024, strengthening organizational growth and partner engagement.~ Delivered convention net profits of $95K and $74K in consecutive years by optimizing budgeting, logistics, and vendor management.~ Launched an LMS-based aviation training program that significantly increased member participation and enhanced retention through expanded educational value.~ Led the migration to a new AMS and website, improving data integrity, operational efficiency, and the member experience.~ Drove membership programs and renewals that contributed to $2M in budget income, supporting long-term financial stability.Please contact me at t••••••••@gmail.com with any leadership events, membership, and business development opportunities.

Experience

1. Business Development Consultant

   State Aviation Journal

   Oct 2025 — Present

   Provide strategic support on advertising and partnership development for an aviation publication serving state-level transportation leaders. Collaborate with editorial leadership to identify growth opportunities, refine outreach messaging, and strengthen sponsor relationships.

Education

• Southeast Missouri State University

  Bachelor’s Degree

Skills

• Event Planning
• Start-Ups
• E-Learning
• Writing
• Marketing
• Ip
• Business Development
• Transportation
• Program Management
• Wireless Technologies
• Strategy
• Volunteer Management
• New Business Development
• Strategic Partnerships
• Strategic Planning
• Sales
• Member Relations
• Aviation
• Customer Service
• Marketing Strategy
• Education
• Wireless
• Telecommunications
• Networking
• Management