Tracy Longin

About Tracy Longin

I help senior leaders communicate with clarity, credibility, and empathy during moments of change, uncertainty, and high stakes.As an executive communications leader and trusted advisor to CEOs and executive leadership teams, I shape narratives that align organizations around complex business priorities and difficult decisions. My work sits at the intersection of strategy, leadership, and employee experience—translating what leaders need to say into messages people can understand, trust, and act on.I’ve led executive and internal communications through major organizational moments, including transformations, restructures, leadership transitions, and crisis response. Known for sound judgment and a steady hand, I partner closely with HR, Legal, and functional leaders to navigate ambiguity, anticipate employee sentiment, and balance transparency with timing.I also build and evolve high-performing executive communications programs—strengthening leadership voice, driving engagement across global workforces, and ensuring communications support near-term business priorities while reinforcing long-term trust.At my core, I believe effective executive communication isn’t just about messaging—it’s about helping leaders show up with authenticity, authority, and intention when it matters most.

Experience

1. Senior Director, Executive Communications

   UKG

   Dec 2023 — Present · Weston, FL, US

   Trusted advisor to the CEO, CMO, President, and senior leadership team, counseling leaders on executive and internal communications during periods of change, uncertainty, and heightened employee sensitivity.• Led executive communications strategy aligned to business priorities, employee sentiment, and external context, ensuring clarity, consistency, and credibility across leadership messaging.• Served as primary writer for CEO, CMO, President GTM communications, including all-hands messaging, leadership presentations, board materials, scripts, and written executive updates.• Led communications for highly confidential initiatives, including CEO and senior leadership transitions, mergers and acquisitions, and significant organizational and functional reorganizations.• Played a central role in crisis response, partnering with external PR firms and internal stakeholders to coordinate messaging, advise senior leaders, and protect brand reputation.• Translated complex business decisions into clear, human-centered narratives that helped employees understand the “why,” “what,” and “what’s next” during organizational change.• Designed and managed an executive communications editorial calendar, proactively positioning leaders internally and externally to maintain consistent leadership presence.• Built and led a high-performing executive communications team, setting strategy, standards, and operating rhythms to scale impact and quality.• Produced high-impact all-employee town halls and executive forums, overseeing content development, executive messaging, rehearsal, and end-to-end coordination.• Evaluated and evolved executive communications programs to increase engagement, strengthen leadership voice, and support near- and mid-term business priorities.

Education

• University of Florida

  BS, Public Relations

  2000 — 2004

Skills

• Marketing
• Leadership
• Direct Marketing
• Social Media Marketing
• Online Advertising
• Customer Communication
• Email Marketing
• Online Marketing
• Press Releases
• Social Media
• Blogging
• Lead Generation
• Marketing Research
• Saas
• Public Relations
• Marketing Strategy
• Media Relations
• Marketing Communications