Tracy Dent

About Tracy Dent

I’ve spent the last 15 years in sales and marketing for high-value products and services. In the last few years, I’ve seen companies face significant pricing pressure and a big divide between what companies are charging and what customers think it’s worth.Even the most premium offering two years ago is facing a very different market now. When companies stop looking unique to their buyers, everything becomes a price conversation.Today I’m the CRO and co-founder of Veyebo, where we’re building a living intelligence system for companies to understand that uniqueness before it leaks, and ensure it’s aligned with fair pricing. As a consultant and executive coach, I’ve been on some incredible projects with outcomes like- Surpassed breakthrough $1B record revenue goal for international business unit of a Fortune 200 oil & gas company - Generated an additional $37M in revenue through a middle management growth program of a $1.5B private consumer goods company - Accomplished a milestone of zero fatalities for the first time in the history of a global mining company\'s $5B business unit, through the implementation of an uncompromising safety initiative for its employees Consulting experience includes projects in consumer goods, mining, oil & gas, pharmaceuticals, and energy industries across North America, Europe, and Africa.

Experience

1. Chief Revenue Officer

   Veyebo

   Apr 2026 — Present

   We map where price and value have drifted apart - and close the gap between knowing your product is better and proving it justifies the price. Because value is in the eye of the beholder, and we help you see what they see.

Education

• Penn State University

  B.A., Psychology

Skills

• Organizational Development
• Change Management
• Organizational Design
• Coaching
• Leadership Development
• Business Process Improvement
• Leadership
• Management Consulting
• Consulting
• Program Management
• Executive Coaching