Tracy Laxdal Lee

About Tracy Laxdal Lee

An effective leader with a track record of managing large, distributed programs from the ground-up, including launching AWS re:Invent, the first AWS training program, and Whole Foods on Amazon. Proven success building and managing cross-functional teams, including product management, engineering, marketing, analytics, customer research, and design. Excellent communication skills with a history of collaborating with senior leadership, sales, engineering, and stakeholders in 13 countries to deliver product and marketing strategies. Hired 100+ employees. Managed team of 30+ employees.

Experience

1. Head of Strategic Projects, Amazon Fresh Whole Foods Market

   Amazon

   Apr 2018 — Present · Seattle, WA, US

   Created new team responsible for the technical launch of ultra-fast grocery on Amazon.com – including Whole Foods and Amazon Fresh. Developed programmatic mechanisms to ensure alignment across dozens of product teams and hundreds of engineers. Areas of ownership include: product and technical program management, organizational leadership and alignment, and risk mitigation.

Education

• Western Washington University

  Web Development Certificate

  2005

• Eastern Washington University

  BS, Organizational Communication

  1994 — 1998

Skills

• Copywriting
• Web Design
• Affiliate Marketing
• Event Management
• Digital Strategy
• Press Releases
• Digital Media
• Online Advertising
• Start-Ups
• Ppc
• Social Media
• Marketing
• Product Management
• Mobile Applications
• Strategic Partnerships
• Cloud Computing
• Web Analytics
• Management
• Saas
• Advertising
• User Experience
• Mobile Devices
• Marketing Strategy
• Field Marketing
• SEO
• Business Development
• Digital Marketing
• Sem
• Strategy
• Public Relations