Tracy L. Kretz

Sr Team Leader, Brand Design & Packaging @Kimberly-Clark

US

I design what\'s next for Huggies®, Pull-Ups®, and Goodnites® I lead Kimberly-Clark’s Brand Design Strategies in developing products, packaging, merchandising, in-store shelves, digital shelves, and other commercial components to help drive growth and ensure Strategies deliver meaningful and cohesive Brand experiences. Responsibilities / 1.) Develop and maintain the portfolio vision and design strategy for the BabyCare and ChildCare categories 2.) Lead Kimberly-Clark’s multidisciplinary design and design management teams to build capabilities and cultivate skills 3.) Establish standards and guidelines to ensure visual brand integration across brand touchpoints 4.) Influence and partner with business unit President, Vice Presidents, and other corporate functions to deliver short-term and long-term growth strategies 5.) Influence and elevate Design and Innovation within the integrated commercial program environment 6.) Use mastery in Design Thinking facilitation to create exceptional visual brand experiences 7.) Use mastery in systems thinking and design that provide continuity across brand programs 8.) Educate and demonstrate effective communication strategies 9.) Coach and develop team in design iteration and prototyping techniques 10.) Create design-based methods or modules within existing curricula Accomplishments & Expertise /+ Pioneered and launched the first-ever comprehensive long-term Design Strategy for the BabyCare and ChildCare portfolios + Head of Design talent recruitment; Responsible for hiring ten design professionals in 2021–22 + Established tools, processes, and best practices activating a cost-savings of $800m (in-person and virtual environments)+ Ability to influence without authority by employing a deep foundational belief of Design as a Strategic Business Partner, not a tactical one, to deliver meaningful consumer experiences that increase market share.+ Expertise in Trend Awareness and Conceptual Thinking

Michigan State University

Bachelor of Arts (B.A.), Advertising

Kutztown University of Pennsylvania

Master of Fine Arts - MFA, Communication Design