Tracy Kollker Coleman

About Tracy Kollker Coleman

Most companies don’t fall apart. They reach a point where what got them here isn’t enough for what comes next.Growth changes things. The stakes get higher. The expectations sharpen. And suddenly brand, positioning, and communication aren’t just expressions of the business—they start shaping its future.That’s the moment I work in. Alongside founders, CMOs, executive teams, and investors—when companies are stepping into something bigger: a launch, a repositioning, rapid scale, or the path to exit.Over 15+ years, I’ve helped build brands companies believe in. Fortune 100. High-growth. Businesses on their way to something meaningful—and those that got there.The work is simple, but not easy:• Find the signal in the noise• Choose a direction that holds• Build something people recognize, trust, and move towardThis isn’t surface-level marketing. It’s making sure the company is ready for the moment it’s stepping into and can live up to it.Founder, Brave & CoBuilt for brands when growth gets real.

Experience

1. Founder & Chief Strategist High-stakes Brand & Campaign Leadership

   Brave & Co

   Jan 2015 — Present · Denver, CO, US

   The hardest part of brand and campaign work isn’t creativity. It’s choosing what to stand for — and standing behind it.At Brave & Co, we partner with founders, CMOs, and executive teams at inflection points to make that call. then we build the strategy, story, and creative to carry it into market.Strategy. Story. Creative. Fast.We’re a senior-led collective built for moments when clear, confident decisions must be made and acted on. We align leadership, clarify direction, and translate positioning into campaigns, commercial platforms, and launch systems that perform in the real world.Our Brave OS integrates AI-informed insight upstream—not to replace judgment, but to sharpen it.What we build:• Strategic positioning and brand architecture• Integrated campaign platforms and national launches• Commercial storytelling across paid, owned, and experiential• Retail and shopper strategies that convert• Creative systems that scale internally and in marketOur collective\'s work spans CPG, healthcare, financial services, hospitality, government, and B2B SaaS — including past and current partnerships with Synchrony, The U.S. Army, SC Johnson, CareCredit, MillerCoors, Schneider, and others building brands as strong as their performance.

Education

• Colorado State University

  Rhetoric - MFA Program

  1997 — 1999

• University of Southern Indiana

  Bachelor of Arts (B.A.), Communications and Marketing

  1992 — 1996

Skills

• Team Leadership
• Brand Development
• Customer Insight
• Creative Strategy
• Brand Management
• Marketing Strategy
• Product Development
• Strategic Thinking
• Shopper Marketing
• Retail
• Marketing
• Strategy
• Management
• Integrated Marketing
• Advertising
• Brand Architecture
• Creative Direction