Tracy Jerry
- Role
- Content Strategist & Change Manager at NASA Jet Propulsion Laboratory
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
Experience
Content Strategist & Change Manager
NASA Jet Propulsion Laboratory
May 2021 — Present
Lead complex communication and change management campaigns for Labwide technology initiatives for users, including the rollout of complex cybersecurity initiatives and a Generative AI Policy. Translate complex technical changes into clear, engaging narratives tailored to diverse audiences, from engineers to executives, using structured messaging and visual storytelling.Develop and execute multiphase creative campaigns, using multimedia content such as presentations, digital and print graphics, videos, and social Slack posts. Integrate AI tools such as ChatGPT, Google Gemini, and Adobe Firefly into workflows to accelerate content development, streamline research, and enhance visual asset creation.Design, write, and manage content on the internal IT website, regularly updating content to maintain an efficient, user-friendly, and accessible experience. Develop, write, design, and distribute the enterprise-wide monthly IT newsletter to users. Collaborate with cross-functional teams to align communication strategies with project goals, promoting successful outcomes and fostering organizational collaboration.Leverage expertise in creative content development and strategic planning to drive communication initiatives that support IT objectives.
Skills
- Advertising
- Direct Mail
- Digital Media
- Interactive Marketing
- Graphic Design
- Email Marketing
- Content Strategy
- Copywriting
- Web Design
- SEO
- Online Advertising
- Product Development
- Layout
- Corporate Branding
- Brand Development
- Content Management
- Mobile Marketing
- Web Analytics
- Integrated Marketing
- Marketing Communications
- Public Relations
- Proofreading
- Web Marketing
- Creative Strategy
- Social Media Marketing
- Online Marketing
- Content Development
- Marketing
- E-Commerce
- Creative Direction
- Editing
- Wordpress
- Blogging
- Direct Marketing
- Digital Strategy
- Digital Marketing
- Software Development
- Sem
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