Tracy Pan

VP of Performance Marketing at The Athletic, a New York Times company

Role
Vice President, Performance Marketing at The Athletic
Location
San Francisco, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Tracy Pan

Data-driven growth marketing leader with 18 years of professional experience. A successful track record for building scalable campaigns that accelerate growth and achieve goals. Proficient in budget management, attribution and user funnel optimization.

Experience

  1. Vice President, Performance Marketing

    The Athletic

    Jul 2021 — Present

    Acquired by The New York Times. Responsible for global paid marketing efforts, goaled on efficient subscription growth.

Education

  • University of California, Berkeley, Haas School of Business

    B.S. Business Administration, Business Administration and Management, General

    2001 — 2005

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Tracy Pan — Vice President, Performance Marketing at The Athletic in San Francisco, CA, US | Unifers