Tracy Hanford

About Tracy Hanford

I am a Brand Marketer for Brand Strides LLC. As a top-performing, sales-driven marketing executive with +10 years of success in managing marketing operations, driving record-setting sales revenue, developing new products, building a brand landscape and directing brand awareness initiatives for high-growth organizations. Demonstrated expertise in implementing marketing strategies, promoting brand identities, performing market research, monitoring campaign execution, coordinating marketing events, and managing digital activities from initial inception to full fruition. Proficient at propelling brand visibility, corporate growth strategies, e-commerce business, and high-level marketing initiatives to stimulate revenue growth. Skilled in building productive teams and establishing training programs to drive project and program success. Adept at managing cost and competitive analyses, in-depth research, and contract negotiations and presentations to generate winning proposals and secure business development efforts. Some of my core competencies are: ⇨ Marketing Planning & Execution⇨ Brand & Business Positioning⇨ Search Engine Optimization (SEO) Campaigns⇨ New Product & Brand Development⇨ Digital & Social Media Marketing⇨ Public Relations, Advertising & Promotions⇨ Team Building & Motivation⇨ C-Suite Stakeholder Relation Successfully conceptualizing and implementing innovative marketing initiatives—spanning media channels such as print, TV, online, collateral, and direct mail pieces—to drive market impact and expansion for product launch and development as well as brand positioning efforts. Adept at producing record-high marketing campaign response rates and executing successful product launches. Consensus builder and relationship maker by creating alliances with client-facing C-Suite level decision-makers and delivering stellar sales and revenue growth. ​If you are ready to bring energy, fun and enjoyment (while delivering results) to your operations, contact me today.

Experience

1. VP of Strategy

   Buffalo Groupe

   Apr 2022 — Present

Education

• University of Johannesburg

  Bachelor of Commerce (Honors) (BCom(Hons)), Strategic Management

  2004 — 2004

• University of Johannesburg

  Bachelor of Commerce (B.Com.), Marketing/Marketing Management, General

  2001 — 2003

Skills

• Marketing
• Strategy
• Messaging
• Strategic Planning
• Start-Ups
• Email Marketing
• Public Relations
• Business Strategy
• Content Marketing
• Project Management
• Brand Development
• Leadership
• Strategic Communications
• Product Development
• Direct Marketing
• Social Media Marketing
• Online Advertising
• Contemporary Art
• Integrated Marketing
• Corporate Branding
• Marketing Communications
• Digital Marketing
• Management
• Event Planning
• Marketing Strategy
• Sustainability
• Event Management
• Online Marketing
• Customer Service
• Social Media