Tracy Folkes Hanson

President & CEO @CSAE

Toronto, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2017 — Present

President & CEO @CSAE

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CA

Canada’s only member-based not-for-profit organization committed to delivering the knowledge, resources and environment to advance association excellence.Guiding CSAE into the future of association leadership through the development of a new vision, strategy, and business model. Acting as a catalyst to champion change in an evolving sector. Crystallizing a new direction successfully achieving buy-in from a variety of stakeholders. Partnering with the board of directors and other constituents to drive culture change across the organization improving CSAE’s profile. Responsible for all aspects of organizational management including the creation of strategic, tactical and financial plans; sustainable revenue development; goal setting and performance measurement; organizational structure and team development; ensuring good governance and exercising best practices in operational excellence.

EDUCATION

2003 — 2003

Harvard Business School

Brand Management - Executive Course

1995 — 1995

Queen's University

Marketing - Executive Course

1985 — 1986

Humber College

Public Relations

1982 — 1984

Algonquin College of Applied Arts and Technology

Recreation Leadership

SKILLS

Corporate Social ResponsibilityPress ReleasesPromotionsPublic RelationsInternal CommunicationsMedia RelationsReputation ManagementStrategyThought LeadershipEditingLeadershipEvent ManagementCrisis CommunicationsBudgetsCommunity OutreachCommunity DevelopmentPublic PolicyCrmAdvertisingMessage DevelopmentStakeholder EngagementSpeech WritingIntegrated MarketingCommunications PlanningNonprofitsStrategic Public Relations PlanningSponsorshipNon-ProfitsSponsorship DevelopmentMarketing CommunicationsManagementEvent PlanningCorporate CommunicationsPublic SpeakingGovernment RelationsNewslettersSocial Media MarketingMarketingStrategic CommunicationsStakeholder Management

ABOUT TRACY FOLKES HANSON

A visionary, thought leader, Tracy is known for her success in developing and driving corporate culture, collaboration, and strategy. She is well versed in the art of leadership, communication, and change management. Tracy joined the Canadian Society of Association Executives (CSAE) as President & CEO, in July 2017. Prior to joining CSAE, she held senior positions for numerous leading brands both in the private and non-profit sectors including the Ontario Chamber of Commerce, MasterCard International, Kinark Child & Family Services, and The Arthritis Society. A small stint in politics, Tracy was elected to Whitby Town Council in 2010 as North Ward Councillor. She continues to be be an active volunteer and community leader.

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Tracy Folkes Hanson — President & CEO at CSAE in Toronto, CA | Unifers