Tracy Folkes Hanson
President & CEO @CSAE
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WORK HISTORY
President & CEO @CSAE
CA
Canada’s only member-based not-for-profit organization committed to delivering the knowledge, resources and environment to advance association excellence.Guiding CSAE into the future of association leadership through the development of a new vision, strategy, and business model. Acting as a catalyst to champion change in an evolving sector. Crystallizing a new direction successfully achieving buy-in from a variety of stakeholders. Partnering with the board of directors and other constituents to drive culture change across the organization improving CSAE’s profile. Responsible for all aspects of organizational management including the creation of strategic, tactical and financial plans; sustainable revenue development; goal setting and performance measurement; organizational structure and team development; ensuring good governance and exercising best practices in operational excellence.
EDUCATION
Harvard Business School
Brand Management - Executive Course
Queen's University
Marketing - Executive Course
Humber College
Public Relations
Algonquin College of Applied Arts and Technology
Recreation Leadership
SKILLS
ABOUT TRACY FOLKES HANSON
A visionary, thought leader, Tracy is known for her success in developing and driving corporate culture, collaboration, and strategy. She is well versed in the art of leadership, communication, and change management. Tracy joined the Canadian Society of Association Executives (CSAE) as President & CEO, in July 2017. Prior to joining CSAE, she held senior positions for numerous leading brands both in the private and non-profit sectors including the Ontario Chamber of Commerce, MasterCard International, Kinark Child & Family Services, and The Arthritis Society. A small stint in politics, Tracy was elected to Whitby Town Council in 2010 as North Ward Councillor. She continues to be be an active volunteer and community leader.
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