Tracy Boyd
Head of Marketing / Senior Director | GTM & Revenue-Aligned Marketing Leader | Complex B2B Industries
- Role
- Picarro
- Location
- Lake Havasu City, AZ, US
- LinkedIn followers
- 500 followers
About Tracy Boyd
I build and scale B2B marketing functions in complex industries. Over the past 15+ years, I’ve partnered with executive teams to define positioning, launch new brands and products, and build marketing engines that drive measurable pipeline growth across technology, healthcare, energy, and IT services. As the first senior marketing leader at GalaxE (later Endava) and Picarro’s Natural Gas division, I: • Launched multiple brands, offices, and 13+ products• Built scalable GTM and sales enablement systems• Improved enterprise win rates by 15%• Influenced $20M+ in marketing-driven pipeline I operate with a portfolio mindset aligning messaging, demand programs, events, and executive communications to revenue goals. I’m equally comfortable shaping strategy at the leadership table and rolling up my sleeves to execute. If you’re scaling a mid-sized B2B organization and need a strategic marketing leader who can build, refine, and deliver — let’s connect.
Experience
Present
Education
University of Michigan College of Literature, Science, and the Arts
American/United States Studies/Civilization
Central Michigan University
Marine Biology and Biological Oceanography
Wayne State University
Master of Business Administration - MBA
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