Tracy Dickerson
Head of External Communications @Zurich Insurance
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WORK HISTORY
Head of External Communications @Zurich Insurance
Provide strategic leadership for Zurich UK’s proactive media engagement with a team of six • Develop an integrated comms strategy through creative story telling in line with the wider strategy • Create consumer campaigns which promote core business areas and connect emotionally with customers • Deliver business focussed campaigns which amplify brand values • Provide strategic counsel to the CEO and senior management team from profile building through to corporate PR and results • Manage consumer and corporate PR agency relationships and drive value through collaboration • Crisis and reputation management, working with the wider group function
EDUCATION
Leeds Beckett University
BA Honours, Public Relations and Business Studies
Chartered Management Institute
Level 7 Apprenticeship, The Imperial and Corndel Executive Development Programme
SKILLS
ABOUT TRACY DICKERSON
I’ve spent two decades putting little known brands firmly on the media map. Bringing them…
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