Tracy Jenkins

About Tracy Jenkins

Senior-level marketing professional with over 20 years in the financial services industry. Broad experience using multiple channels to support customer and acquisition growth: content marketing, digital marketing, direct marketing, e-commerce, mass media.

Experience

1. Founder and President

   Croxton Consulting

   Sep 2013 — Present · Charlotte, NC, US

   Provides consulting services to companies on a project basis or to supplement marketing or digital teams. We will work with your company to develop and implement strategic marketing plans to meet acquisition and growth objectives. Our team can help find the best digital solutions to take your company to the next level. Whether you need help setting up marketing automation, updating your website to a better CMS platform or project management, our team can lead the effort. Clients to-date include: Answers From Me, K Tyson Law, National Gypsum Company, New Era Technology, Deserve, KLR Partners, Unif.io, Leaders Building Leaders, Tivoli Partners, TIAA, RoundPoint Mortgage.

Education

• University of Virginia

  Bachelor of Arts (B.A.), English, Sociology

  1990 — 1994

• University of Washington

  Integrated Marketing Communications Certificate

Skills

• Web Analytics
• Integrated Marketing
• Database Marketing
• Marketing
• Media Planning
• Advertising
• Customer Relationship Management (Crm)
• Lead Generation
• Customer Acquisition
• Strategy
• Online Advertising
• Segmentation
• Digital Marketing
• Marketing Strategy
• Financial Services
• Crm
• Direct Marketing
• Financial Modeling
• Analytics
• Direct Mail
• Product Development
• Creative Direction
• Management
• Interactive Marketing
• Campaign Management
• Marketing Management
• Email Marketing
• Sem
• Multi-Channel Marketing
• Marketing Communications