Tracy Joyce
Strategic Marketing Project Manager | Results-Driven Senior Communications Leader | Expert in Campaign Execution & Digital Communications | Cross-Functional Collaboration | Transforming Vision into Measurable Results
- Role
- Director, Channel Marketing (Owned) at Fidelity Investments
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Tracy Joyce
With over 20 years of experience in marketing communications and project management, I am…
Experience
Director, Channel Marketing (Owned)
Mar 2024 — Present · Boston, MA, US
Responsible for development of owned channel strategy, recommendations and implementation, including decisioning which combination of owned channels and messages are most appropriate for the target audience and prescribed communication objectives. Aligned to product area(s) and uses customer insights, channel best practices and test and learn results to improve communications and deliver a more robust experience that drives business results and enables a flawless customer experience.
Education
Galway-Mayo Institute of Technology
Diploma , Marketing Skills
1993 — 1994
University of Galway
Bachelor's degree, Economics and German
1987 — 1992
Skills
- Strategy
- Marketing
- Email Marketing
- Marketing Strategy
- Vendor Management
- Direct Marketing
- Digital Marketing
- Advertising
- Management
- Mutual Funds
- Project Management
- Financial Services
- Leadership
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