Tracy Simpson
COO at Simple Thread | Shaping the Future of Grid Data with Minerva Interconnect
- Role
- Chief Operating Officer at Simple Thread
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Tracy Simpson
As Chief Operating Officer at Simple Thread, I lead operations, client delivery, product management, and marketing to drive efficiency, scalability, and business growth. Partnering closely with the CEO, I focus on aligning strategy with execution, ensuring high-quality services, and fostering a strong company culture. My role spans strategic planning, financial oversight, team development, and brand management—all aimed at delivering measurable impact for our clients and long-term sustainability for the business.With a background in marketing, operations, and digital transformation in the utility industry, I bring a unique blend of creative and analytical expertise. I’m passionate about optimizing workflows, enhancing client experience, and developing high-performing teams. I thrive on solving complex challenges and building systems that enable organizations to scale effectively while staying true to their mission.Areas of expertise include operational strategy, demand generation, product lifecycle management, brand positioning, marketing and sales analytics, client experience, compliance (SOC 2), and cultivating a human-centered approach to innovation.
Experience
Chief Operating Officer
Oct 2024 — Present
Leading operational strategy, process improvement, and team-building initiatives to drive company growth. Overseeing delivery operations, billability metrics, and marketing alignment, while ensuring operational excellence through effective management of timesheets and invoicing. Fostering collaboration and maintaining a positive work environment, supporting the success of Simple Thread and meeting the evolving needs of clients in the energy and utility sector.
Education
University of North Alabama
Master's Degree (MPrS), Business, Management, Marketing, and Related Support Services
2012 — 2014
Ringling College of Art and Design
Bachelor's Degree, Design and Visual Communications, General
2001 — 2005
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