Tracy Floyd

About Tracy Floyd

With a robust foundation in market research and business development, my tenure at 451 Research, a part of S&P Global, has been dedicated to steering clients through the complexities of enterprise IT innovation. The focus on delivering critical insights and strategic advice has become a cornerstone of my professional ethos. Collaborating closely with the analyst team, we\'ve successfully amplified our market intelligence capabilities to offer unparalleled expertise in emerging technology trends.The mission to distill hype from reality guides our team, enabling clients to make informed decisions and craft compelling sales narratives. My AI certification from S&P Global further enhances our ability to navigate the digital landscape, ensuring the strategies we develop are not only data-driven but also at the forefront of technological advancement. It is this blend of analytical acumen and forward-thinking that positions us to lead our clients towards success in a digitally connected universe.

Experience

1. Sales Director

   451 Research

   Jan 2017 — Present · Boston, MA, US

   451 Research is an independent technology research and analysis company focused on the business of enterprise IT innovation and the digitally connected universe. From the data center core to the IoT edge, 451 provides timely insights, consulting, and context into the rapidly changing and competitive dynamics of innovation in emerging technology segments. As the pace of change accelerates our clients have come to rely on 451 Research to help them distinguish the hype from reality. For more than 20 years I have been advising clients on their market opportunity, customer demand calculations, sales planning and messaging. I invite you to contact me to discuss your market research and/or professional services requirements.

Education

• Plymouth State University

  BA, Political Science

  1977 — 1981

Skills

• Innovation Research
• Customer Focus
• Business Strategy
• Market Research
• Team Building
• Negotiation
• Contract Negotiation
• Technology Development
• Business Development
• Cross Functional Team Building
• Leadership
• Sales
• Market Analysis
• Account Management
• Program Management
• Strategy
• Solution Selling
• Sales Management
• Analytics
• Quantitative Research
• Management
• Competitive Analysis
• Competitive Intelligence
• Analysis
• Strategic Planning
• Product Management
• Marketing Strategy
• Marketing
• Segmentation
• Online Advertising
• Strategic Partnerships
• Market Intelligence
• Marketing Research
• Consulting
• Lead Generation
• Cross-Functional Team Leadership
• Primary Research
• Go-to-Market Strategy
• Focus Groups
• Strategic Consulting