Tracy A. Bourgeois

About Tracy A. Bourgeois

Strategic marketing leader with over a decade of experience guiding integrated and experiential campaigns across CPG, spirits, entertainment, and government sectors. I specialize in building culturally resonant programs that connect with consumers at every touchpoint — from concept to execution.Currently leading experiential at Flowers Communications Group, I focus on developing full-scale programs that blend creative vision, operational excellence, and inclusive storytelling. My background spans national field campaigns, talent partnerships, shopper marketing, and community engagement — always with an eye toward business impact and brand growth.I’m passionate about the intersection of creativity, culture, and purpose — and I thrive in environments where collaboration, innovation, and authenticity are valued.

Experience

1. Head of Experiential

   Flowers Communications Group

   Jan 2024 — Present · Atlanta, GA, US

   As head of the agency’s experiential department, I lead the strategy, development, and execution of culturally grounded, insight-driven programs that bring brands to life in meaningful ways. From large-scale activations to community-centered experiences, I oversee national and regional campaigns that span CPG, government, and lifestyle sectors.In this role, I manage cross-functional teams, production partners, and vendor networks — ensuring seamless execution and measurable impact across all touchpoints. I also serve as a strategic partner to clients, helping shape integrated marketing plans that blend experiential, influencer, social, and media strategy.Key areas of focus include:• Department leadership & operational oversight• Talent strategy and vendor sourcing• Campaign planning, budgeting, and reporting• Cultural strategy and inclusive storytelling• Cross-agency collaboration and team mentorship

Education

• St. Thomas University

  Bachelor's Degree

  2010 — 2014

• Florida International University

  Master of Science - MS

  2020