Tracy Wilbur

About Tracy Wilbur

Hi, I’m Tracy. Design has always been my language — where concept meets craft and ideas become tangible.I’m a concept- and materials-driven design leader with deep experience across kids, toddler, and womens apparel. My work centers on shaping seasonal vision and translating inspiration into wearable, brand-right product that connects with real life and real families.I specialize in building clear seasonal direction — from concept and storytelling to fabric, silhouette, and key item focus — that supports cohesive assortments and strong brand expression. I’m especially energized by the moment where creative intuition meets thoughtful strategy, using insight, performance learnings, and market awareness to guide decisions that feel both emotionally resonant and commercially sound.Across Nordstrom’s private brands, I’ve led seasonal concepting, product direction, and cross-functional alignment, partnering closely with merchandising, product development, sourcing, technical design, and marketing teams. I’m known for bringing clarity to complex environments — creating shared language, tools, and frameworks that help teams move confidently from concept to execution.At the heart of my work is a belief that great design builds connection and trust. Especially in kids and toddler product, that means designing with care — for comfort, movement, joy, and the everyday moments that matter most to families.I’m drawn to brands that believe great design should be inclusive, optimistic, and accessible — without losing heart or point of view.

Experience

1. Design Director - Kids

   Nordstrom

   Dec 2020 — Present

   I lead the design direction for kids\' brands at Nordstrom, ensuring alignment with modern family lifestyles. • Shape baby, toddler, tween and active products with a focus on comfort, movement, and age-appropriate proportions. • Oversee design integrity across fit, materials, and quality while balancing creative intent with business needs. • Mentor and develop designers, promoting a culture of curiosity and creative confidence.

Skills

• Invision
• Knitwear
• Wireframing
• User Research
• Mood Boards
• Fashion Illustration
• Adobe Creative Suite
• Principle
• Interaction Design
• Figma
• Adobe Xd
• Apparel
• User Experience
• Content Strategy
• Trend Forecasting
• Tech Packs
• Adobe Illustrator
• Color Theory
• Adobe Photoshop
• Fashion Design
• User Interface Design
• Usability Testing
• Sketch
• Trend
• Sweaters
• Wovens
• Trend Analysis