Tracy Vallejo

About Tracy Vallejo

I have always had an interest in Market Research and Analytics. My career has led me to learning all types of analytics and reporting, including, but not limited to Market Mix Modeling, Paid and Digital Analytics, social listening, web testing, creative/copytesting and ad hoc analytics using various softwares/programs. I have been in the analytics field for over 12 years now, starting agency side focusing on measurement, insights, analytics, and reporting. I then transitioned to the client side at a Vitamins, Minerals, Supplements company where I continued running analytics, but then also built my consumer research skillset. I am now applying my skills in all arenas of analytics at a Gaming company.Aside from my career, I enjoy volunteering and I am currently looking for new volunteer opportunities in LA.During my undergraduate studies, I interned for a Market Research Firm, PR Firm, and have experience in Social Entrepreneurship.

Experience

1. Associate Director of Marketing Analytics Measurement & Insights

   Activision

   Sep 2023 — Present · Los Angeles, CA, US

   Leads a team of Marketing Analytics experts to provide advanced measurement, insights, and reporting across all Marketing channels to various stakeholders throughout the organizationLeads full funnel measurement initiatives spanning both qualitative and quantitative approaches across all Marketing channelsLeads advanced modeling projectsBuilt, maintains, and expands creative testing program for major Marketing campaigns

Education

• Duke University

  BA, Sociology, Markets and Management, Spanish

  2007 — 2011

Skills

• Data Analysis
• Analytics
• Spss
• Tableau
• Statistical Modeling
• Strategy
• Advertising
• Statistics
• Sas
• Social Media
• Quantitative Research
• Marketing Research
• Blogging
• Competitive Analysis
• Management
• Market Research
• Customer Insight
• Microsoft Excel
• Digital Marketing
• Marketing
• Event Management