Tracy Saathoff
Experienced Marketing, Research and Strategy Leader
- Role
- Strategic Insights Director - Custom Research, Optum Financial at Optum
- Location
- Sioux Falls, SD, US
- LinkedIn followers
- 500 followers
About Tracy Saathoff
Experienced marketing leader with a demonstrated history of working in the customer insights and advertising industry and creating new strategies for diverse and emerging target audiences. Skilled in Audience Research, Account Management, Marketing Strategy, Message Delivery, Integrated Marketing, Business Development and Advertising. Experience managing large teams across diverse disciplines. Adaptable and embraces change, crafting processes and plans for evolution and growth in business. Embraces new challenges and opportunities in finding solutions to a better future.
Experience
Strategic Insights Director - Custom Research, Optum Financial
Nov 2025 — Present
Lead holistic strategic research insights for Optum Financial across B2B, B2C, and B2B2C markets. Partner with c-suite and executive leaders on research to inform business strategy, developing insights to support decision making.
Education
University of Sioux Falls
Master's degree, Business Administration and Management, Marketing & Innovation
University of Nebraska at Omaha
Bachelor of Science (B.S.), Communication, Journalism, and Related Programs
2006 — 2010
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