Tracy Rock

About Tracy Rock

Tracy is an award-wining, results-driven brand advocate with over 20 years of experience,…

Experience

1. Director of Marketing

   Invenio It

   Sep 2014 — Present · New York, NY, US

   Responsible for brand and reputation, including: corporate communications, marketing, social media, advertising, creative, events as well as customer engagement initiatives- Develop and implement new digital marketing strategies in order to create brand awareness and deliver double-digit sales growth YOY for last 5+ years- Optimized and managed web content to increase SEO, maintaining top SERP ranks and growing database by 150%- Leverage proven, best-in-class practices to scale business and launch 3 new products for cyber security and data protection- Built and manage diverse marketing support team of 7, including: developers, writers and designers- Earned highest level of partnership with technology partner, through dynamic growth supported by new acquisition and retention programs.

Education

• S.I. Newhouse School of Public Communications at Syracuse University

  B.S., B.A., Advertising, Psychology

  1996 — 2000

Skills

• Social Networking
• Brand Awareness
• Social Media Marketing
• Integrated Marketing
• New Media
• Online Advertising
• Corporate Branding
• Social Media
• Creative Direction
• Advertising
• Digital Media
• Direct Marketing
• Adobe Creative Suite
• Copywriting
• Web Design
• Media Planning
• Yoga Instructor
• Television
• Corporate Identity
• Outdoor Advertising
• Brand Management
• User Experience
• Content Strategy
• Marketing Strategy
• Sem
• SEO
• Proficient in Spanish
• Radio
• Digital Strategy
• Brand Development
• Marketing
• Mobile Marketing
• Interactive Advertising
• Brand Architecture
• Video
• Interactive Marketing
• Graphic Design
• Art Direction
• Branding & Identity
• Email Marketing