Tracy Middleton
- Role
- Editorial Director at Hone Health
- Location
- Allentown, PA, US
- LinkedIn followers
- 500 followers
About Tracy Middleton
I\'m an experienced editorial and brand leader, content creator, and strategic thinker. My…
Experience
Editorial Director
Jan 2022 — Present
Develop and drive the content strategy for a growth-stage telehealth start-up focused on men’s hormone optimization and wellness. • Created a strategic content roadmap to launch and grow The Edge, a consumer-focused content vertical to engage general consumers and Hone’s members. • Direct an efficient content creation process that meets business objectives and budget; establish and enforced editorial tone and standards; own and manage the editorial calendar; optimize content for improved SEO and user experience. Partner with leaders in Marketing, Product, Video Production, and Technology to develop creative solutions to business challenges and opportunities.
Education
Le Cordon Bleu London
Cuisine I
Boston University
Bachelor of Arts, English
iPEC Coaching
Certified Professional Coach (CPC), ELI-MP
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