Tracy Tracy Lwi Chen
<h1>Director of Digital Experience</h1>
- Role
- Director of Digital Experience at Mint Mobile
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Tracy Tracy Lwi Chen
I build the digital growth engines that drive acquisitions.I’m a fan of design-led growth, modular systems, and SEO strategies that don\'t rely on luck. I also lead a Girl Scout troop of 12. If I can manage the competing interests, negotiation tactics, and general chaos of a dozen girls, a corporate cross-functional team is a walk in the park. I bring that same level of patience and \'tough cookie\' resilience to my work.
Experience
Director of Digital Experience
Apr 2025 — Present
Led a technological improvement on the cart/checkout that resulted in over 10k incremental plans sold in a month- Prioritized e-commerce projects to maximize business value- Led an upsell team and increased AOV by +35% while maintaining CVR- Created a roadmap to improve the empty cart and increased CVR by 10%- Cross-collaboration with product, development, UX/UI, and user research teams to launch business priority projects on time.
Education
University of California, Irvine
Bachelor of Arts (B.A.)
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