Tracy Liu

Sr Crm Campaign Manager @JAM CRM

Toronto, ON, CA

Manage execution of external email programs and campaigns for large enterprise clients using industry best practice techniques and tools• Salesforce Marketing Cloud - Expertise in Email Studio, Journey Builder, Automation Studio, Ad Audiences, Admin• Adobe Campaign• Manage expectations of stakeholders and ensure timely execution of clients\' email marketing initiatives• Increase email engagement using A/B and multivariate testing, ranging from subject line tests to complex algorithmic experiments• Knowledgeable in email compliance regulations including CAN-SPAM and CASL, ensuring all campaigns meet legal and industry standards.• Maintain knowledge of latest developments in email, mobile, and digital advertising trends, identifying opportunities for continual improvement in digital marketing efforts• Javascript, HTML/CSS, SQL• Data governance, segmentation, extraction and interpretation