Tracy Lanning

WORK HISTORY

SKILLS

ABOUT TRACY LANNING

I am a hard-working, enthusiast, Marketing professional with over 25 years experience within IT Hardware, Software and Security Organisations from both an EMEA and UK wide perspective.During my career I have had exposure to all areas of marketing most notably within Events & Hospitality - managing large scale sponsorship events, Incentive Trips, Exhibitions & Tradeshows, organizing logistics, budgets as well as managing and driving attendance to large numbers of B2B conferences and seminars each year. I am very experienced in Channel Marketing having worked with a range of partners within the evolving Partner Ecosystem for almost 20 years, working together to develop co-marketing plans and allocate MDF budgets effectively.Specialties: Event co-ordination - range of events including Hospitality, Conferences, Overseas, Incentives, Seminars, Exhibitions, Tradeshows, Webinars & Training courses. Channel Marketing, Co-Marketing, Activity Planning, MDF Budget Allocations, Email Marketing, Direct Marketing, Social Media Marketing, Marketing Communications, Data, Problem Solving, Hands on, Multi-Tasking, Creative, Negotiation Skills, Attention to detail, Budgets, Strong Organization, Customer & Partner Focussed