Tracy Langer

Marketing Strategy • Go-to-Market Strategy & Execution • Revenue Growth & Sales Optimization • Project & Program Management • Cross-Functional Team Leadership • Financial & Budgetary Oversight

Role
Area Marketing Director at Optimum
Location
Dallas-Fort Worth, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Tracy Langer

Accomplished Senior Marketer that has a breadth of marketing experience (from strategic planning to go-to-market execution, from brand/product management to marketing communications), as well as relevant expertise in the strategic work involved in brand building, demonstrated through a proven track record of managing the implementation of marketing tactics.

Experience

  1. Area Marketing Director

    Optimum

    Jul 2025 — Present

    Lead strategy and implementation of hyper-local marketing campaigns to drive local market growth and customer retention• Partner with corporate and local market teams to ensure cohesive execution of Optimum\'s portfolio strategy and brand experience across all customer touchpoints• Analyze local market performance and marketing ROIs

Education

  • University of California, Los Angeles

    BA

Skills

  • Advertising
  • Integrated Marketing
  • Digital Media
  • Media Buying
  • Copywriting
  • Social Media Marketing
  • Marketing Communications
  • Digital Marketing
  • Production Managment
  • Marketing Strategy
  • Creative Briefs
  • Digital Strategy
  • Media Planning
  • Media Strategy
  • Client Services
  • Financial Services
  • Creative Direction
  • Outdoor Advertising

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Tracy Langer — Area Marketing Director at Optimum in Dallas-Fort Worth, TX, US | Unifers